Branding, web presence and literature
for a dent repair, start-up company.
Based in North London, SuperDent are start-up company who remove minor panel dents, dings knocks and bangs from car bodywork. As a new company, they needed a clean, simple brand created from scratch that was going to be cost effective for them.
Using the SuperDent name as a starting point, a 'dent removal superhero' was developed to give the brand some personality and make the company stand out from its competitors.
Taking the character, a comic strip story was used to explain what the company does, and this was applied to a single page HTML website, promotional flyers and stationery.